The Batman symbol, similar to the Mickey Mouse symbol we analyzed in class, is almost universally known. Representationally, it is an abstraction of the image of a bat with it's wings spread.
For the viewer, the association is immediate and synonymous to the image; it's role is to represent the character of Batman, a famous comic book hero and now movie phenomenon. Batman has been very prevalent in our culture, especially in the last few years since the movies have come out. More audiences are exposed to the character and therefore, the symbol, causing it to be universally recognized.
On the abstract level, the symbol is very powerful. It's simplicity of a black bat outline, either placed against a yellow oval or on it's own as a negative space, is noticeable and easily remembered. To the viewer who is a lover of Batman, this design could bring up memories from their childhood love of comics, or associations to the movies. Overall, the abstraction of the bat and symbolism of the mysterious, masked hero functions to create an exciting and dark mood that is immediately associated with the symbol.
The symbolism of the Batman image communicates an idea of a masked hero, a comic book phenomenon, and dark and dangerous mood. Using all three levels of design, the abstracted bat is made into a communicative and expressive form.
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